Published by Sergio Hernández
Filled under: Comunicación, Marketing
66 Comments

Marcas en el agua

Aunque no todos los nuevos medios son electrónicos, si encuentran un mayor campo de posibilidades en las New PR. Ese espacio de 360º desde donde la comunicación construye valor de marca, reputación y beneficios tangibles.

Este es el caso de un nuevo medio en Australia llamado iLove. Una mini revista adosada a botellas de agua mineral en el espacio en el que debería ir la etiqueta. Viene con 32 páginas, pensada para un target específico: chicas trendy. Sus mini páginas tocan temas relacionados con la moda, la belleza, la vida nocturna y la música entre otros.

Vía eBlog

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66 Comments

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